Caler Business System (CBS)

A powerful, Web-enabled relational database linking all Caler&Company’s business processes

Yeah, we tried Clients & Profits. We tried Ad Man. We tried all the off-the-shelf software allegedly designed to help ad agencies manage the "business of the business." Finally, we designed our own. After two years of collaboration, meetings, prototypes, test models, programming, modifications, more programming, beta-testing, still more programming and a simple interface design, we came up with the perfect solution. Now we spend more time strategizing and creating and less time looking for important stuff.

At the push of a button

All client activity, client contacts, media information, supply chain data, prospecting, projects-by-date, purchase orders, broadcast orders, insertion orders, estimates, invoices, accounts payable, accounts receivable, job status, meetings, conference reports, calendar of events, staff time sheet entry and deadline due dates now fit handsomely into one magnificent relational database. We've already had offers from clients (and suppliers) to purchase our one-of-a-kind system. Everyone from manufacturers, accounting firms, marketers, non-profit organizations and financial planners want this software.

All systems go

Why would we go to the trouble and expense? Because it’s beautiful. There certainly is an aesthetic to organized columns and balancing the complexities of creative thinking with a P&L statement.

Best of all, our system is Web-enabled, meaning anywhere we have access to the Internet, we have access to our double-firewalled business, production and traffic systems. If you’re a client, we’ll give you a first hand tour of how we manage your account. We have more clients interested in our management system all the time. We thought they were clients because of our creativity. Nope. They like to see that their details are well-managed.