James Allen, Communications Designer
When you went to math class, what was the one thing you always brought along? A calculator? Possibly. A pad of graphing paper? Potentially. An attitude of cheer and excitement? Probably not. It was something more basic and fundamental than any other tool you took into that class.
It was…the mighty pencil.
As our communications designer, James Allen is familiar with the math that comes with each marketing communications challenge. Whether it’s calculating precise CMYK values, employing the Divine Proportion in print applications or bringing the Fibonacci sequence to life in a home page layout, James wields his pencil with confidence and common sense — ensuring that each challenge results in a victory for our clients and our team.
And when it comes to teamwork — and also pencils, James has no problem with being a reliable #2. He understands the collaborative spirit in which Caler&Company transforms one person’s idea into something more for the success of its clients.
Whatever the medium — be it pencil, pixel or pen — James’ images make an indelible impact. He constantly trims away the old to make way for the new, ensuring that his craft remains sharp and on-point. He designs organizational identity systems, reinvigorates websites and develops meaningful communications ranging from direct marketing to custom product packaging.
And it all starts with a Berol Turquoise 375 HB and an 18" x 24" sketchpad.
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