What Clients Are Saying
Click a quote to read more.
"The Love Akron Network, of which I am Executive Director, secured the services of Caler&Company to lead a critical project for us that was in a time crunch. We needed a miracle. They performed that 'miracle' ahead of time with excellence. Caler&Company are consummate professionals and super at their craft. I strongly recommend them without reservation."
The Love Akron Network
"Once again, thanks to the Caler&Company Team for the great job on The Bonnot Company website development. We are getting nothing but positive feedback from our existing and potential customers. The robust features, appearance and functionality of the site is a quantum leap from our previous site. Standard offerings are well represented, but the new site also facilitates great discussions on the custom nature of what we do on 80%+ of our machines. Thanks again!"
The Bonnot Company
"Caler&Company recently created the branding, literature, and trade advertising for STERIS' newest vaporized hydrogen peroxide sterilizer. Steve and his team are exceptional. The concept to the final marketing materials were met internally with praise. Customers loved it. I feel the coordination with Caler&Company has made this a successful launch and I look forward to our next launch with them. I cannot say enough about the creative minds, exceptional drive to go above and beyond, and the professionalism at Caler&Company."
Senior Product Manager – V-Pro
"I remember recommending Caler&Company to my partners about 18 months ago. We had concerns that we did not have a plan to address growth, community involvement, perceptions of our firm by others and internal perceptions of our staff, just to name a few. Our only method to grow for years had been through client referrals. While your firm has helped us define policies in each area, looking back, I think the best thing Caler&Company has done for us is listening. By that I mean you have not approached our firm with a preconceived list of solutions that you thought would work for us before you arrived. Each person from your firm has listened to issues or problems that have presented themselves and then proceeded to help us find the solutions."
"I see a distinct difference in the way we were and the way we are now, and I can only attribute that to your firm."
Michael F. Hoff, CPA
"Caler&Company redesigned the Web site, logo, business cards, stationery, and the entire marketing/branding focus of my 20-year, established Mental Health Therapy and Consulting practice, making 2010 my most productive practice year. A most personable and creatively gifted group of professionals. Recommend this group to anyone needing to revise or jumpstart any part of their business focus. They will exceed your expectations!"
Ridgewood Centre Wellness Group
"I had dinner with some good friends last month, and I mentioned your agency and the outstanding work you and your team did for the brochure for SYSTEM 1E. I actually relayed to them the fact that you were awarded the opportunity to create the brochure precisely because I didn't want this piece to mimic anything else we produce. I want you to know that I was thoroughly pleased with the results. All reactions I have received from internal stakeholders have been "wow.....this looks great." Interestingly enough, they comment on the unique look and feel."
Director, Low Temperature Sterilization
"We conducted an elaborate interview and screening process to select the "right" advertising agency for Welty. After a very thorough and comprehensive search we selected Caler&Company. We have been very happy with the service, the work product and the genius behind it all. The Caler Team are real troupers in that in my case I consider them to be providing service to a very demanding client. They are always willing to relook any idea and restudy any design based on client input. Further, the Caler&Company team leads the creative process and consistently pushes the envelop in terms of out of the box, creative approaches to "branding" Welty. Caler&Company came to us highly recommended by his competitors and clients. We believe that says it all and we are proud to have joined the ranks of past Caler&Company customers and numbered Welty Building Company among them."
John C. Dodovich AIA
Welty Building Company, Ltd.
"We wish to express our sincere appreciation to you for your generosity in sharing your time and marketing experience and expertise to the University of Akron Nutrition and Dietetic Programs Advisory Board these past two years. Your work with the board will impact the future of our dietetic programs, students and the profession for years to come."
"The board's leadership has supported many important and far-reaching accomplishments during your tenure, including continued development of the University of Akron Nutrition Center, the NDP Board scholarship and the New Directions in Nutrition conference. You have been invaluable in providing perspective and strategic guidance around communication, marketing and branding as we strive to lead our programs forward."
Deborah Marino, Ph.D., MPH, RD, LD
Associate Professor and Area Coordinator
The University of Akron Nutrition/Dietetics Program
"Not only are we pleased with our newly reinvigorated logo and new Web site, we are also grateful that your team led us through a deliberate and thorough process to help us achieve our goals. The methodology that steered us to our new site truly helped us focus on who we are, what we do and most importantly, who we serve. Words alone cannot express the gratitude we have for the Caler&Company team. When we think about what we had prior to our involvement with Caler&Company (in work, support and personal service) I can unequivocally say the contrast has been enormous. We will not hesitate to tell others where to turn when they seek professional consultation in guiding them towards brand awareness."
Perry Clark & Steve Wewer
Founder & Chief Operating Officer
Truly Reaching You Ministries
"My thanks to Caler&Company! What a sharp group. You're like swans—graceful as hell on the surface, but underneath, I see everyone paddling like crazy to get us moving in the right direction. After reviewing several firms, our Board of Directors unanimously selected Caler&Company and it's easy to see why. Other agencies spent all their time talking about them...how great they were, all their awards, how smart their staff is. They came off as stuffed shirts. Caler&Company spent all their time talking about us and getting to know us. I didn't hear one word about Caler&Company. You did your homework and all your comments, suggestions, recommendations and research was about moving us forward. You're sales and marketing meeting with our sales staff of 20 was the best we have ever had in our 25-year history. We heard only favorable comments regarding the meeting. Every interaction with your firm has been exceptional."
Portage Roofing, Inc.
"I just want you to know that the presentation box and binder regarding the establishment of the MBRF Edison Innovation Center with the Prince of Dubai's Foundation and our Edison Foundations throughout the Arab world was a reflection of your creativity, ability to digest facts and foundation missions clearly, understand the relationship between foundations in dealing with the Government and Private Sector, and above all, your exceptional competence.
We have dealt with many consulting companies over the years to help develop the brand and image of Thomas Edison and can clearly state Caler&Company is the best. You only achieve that status once you understand what the philanthropic sector does, and should do, to enhance the communities in which we live.
Keep up the good work!"
John P. Keegan
Charles Edison Fund and Edison Innovation Foundation
"Caler&Company provided phenomenal marketing support for our non-profit University of Akron conference, 'Fueling the Endurance Athlete.' Caler&Company created a comprehensive marketing plan that included beautifully designed flyers, programs, and a corporate sponsorship packet. Caler&Company also coordinated printing, our e-blast, Web content, coordination through the university's Web team, and local advertising. The Caler&Company team were an absolute pleasure to work with [by] walking us through everything."
The University of Akron Nutrition/Dietetics Board
"The clarity and continuity of the materials in this package were instrumental in welding the partnership between the Edison Innovation Foundation and the delegation from Dubai. Caler&Company's understanding of the educational framework was critical in developing a package that was so sensitive to the cultural needs of the Middle East. We were so very appreciative of your ability to research information that was needed to build this package and to highlight areas that gained the faith of all parties concerned. Again we thank you for your contribution. You are adding to the value of educational programs for the world's youth."
Nicholas D. Frankovits
National Museum of Education
“I wanted to personally thank you and your team for the excellent support and direction that you’ve provided us regarding our HOPE VI collaboration for the newly emerging Edgewood Village. This $50 million urban revitalization assignment will undoubtedly transform this Akron neighborhood, which has suffered blight and neglect for years.
Your leadership and the support of your entire team helped steer us to understand the complexities of marketing communications and the impact that an uplifting brand has on the future success and vitality of a neighborhood.
I have proudly served AMHA for 20 years and I have had my eyes opened to the value that a professional brand management organization like Caler&Company can bring to an important assignment such as Edgewood Village.
Thank you for hanging in there during the arduous RFP process and working directly with key staff to create our position, ‘An Akron Neighborhood Celebrating Community,’ while adding clarity and meaning to this newly branded message.”
Thomas E. Gilbert
HOPE VI Director
Akron Metropolitan Housing Authority
"Steve, you and your team listened very carefully to the goals, inspiration, vision and story we had to tell regarding the creation of Park Lane Villa's Web site. The end result is spectacular; 60 percent of our leases are derived from the initial visit to the Web site; in fact comments are always made about it being one of the best sites people have seen and how much they have enjoyed viewing all of the pages. We have had numerous residents lease a unit 'site unseen' because of the thoroughness of our new Web site, the wonderfully detailed unit layouts and the ease in which one can navigate [the pages]. Park Lane Villa was our second successful project with Caler&Company and we look forward to more in the future."
Park Lane Villa
“We hired Steve and his company to help us create a brand for a development project. We quickly realized he was capable of truly acting as a business partner in the development of the overall brand and marketing strategy. He quickly grasped how all the components fit together and delivered a comprehensive, dynamic strategy for our project. I thoroughly enjoyed working with Steve and will use him again whenever the need arises.”
Director, Sales & Marketing
Chippewa Partners, LLC
"The strategic marketing plan has been invaluable and has provided an excellent blueprint for future marketing, development, communication and promotional activities. It gave us the focus we needed to pursue these critical activities with an organized approach. Most importantly, your team's creative efforts helped the agency to relaunch their Web site and utilize this excellent communication tool in a more effective, productive and meaningful way. Without question, your expertise and dedication have raised the level of marketing and development at the agency and have created a clear, professional and comprehensive marketing and communications plan. As a member of the Board of Trustees, Executive Committee and Marketing Committee, I personally wish to thank you and your outstanding team for the time and effort you have dedicated to Child Guidance & Family Solutions. Your contributions have been immeasurable."
Ann H. Fairweather
Board of Trustees
Child Guidance & Family Solutions
"When we used your 'Jump Start' format for planning our marketing and communications needs I had no idea that our efforts would result in a comprehensive approach to communicating the mission of our YMCA. Your group facilitation skills are excellent and the process showed that you were interested in everyone's ideas, not just your own. Your staff has been a pleasure to work with and has really drilled down deep into our YMCA and really becomes part of the family."
Douglas R. Kohl
“As you know, my entire family has been active YMCA advocates for years. As Chairman of the Board of Trustees, I am happy to tell you that your team listened intently to the frustrations we were having with the old Akron Area YMCA Web site. Our old site was certainly outdated, but it was also absent of programs, hyperlinks, a robust calendar of events and the ability for members and donors to contribute online. Your team has brought our site back into currency and has also trained 28 key staff who now have user names and passwords enabling them to upload fresh content and photos 24/7. We have also noticed a considerable increase in Web traffic, ongoing e–communications to members and an excellent tie-in to Stelter, perhaps making Akron Area YMCA the only YMCA in the country to have live RSS feeds for its planned giving. Please extend our gratitude to your Web development team.”
Kenneth W. Haver
Board of Trustees
Akron Area YMCA
"The key elements developed by your design team get the credit for this renewed energy. Your group's consultations have helped steer us in this endeavor. Although the design process seemed arduous at times, I am compelled to believe that your firm's guidance to the end result is tangible evidence that identity, image and brand—although seemingly intangible—are nonetheless an important asset for Champaign Bank."
Michael J. Lamping, CPA
Chairman, President and CEO
“Is there anyone out there who is more creative than Steve? Great team, outstanding results!”
Ratliff & Taylor
"The work that Caler&Company has done on our advertising, our trade show exhibit and on our Web application has helped us create real industry buzz. The momentum we have gained should help us exceed our sales goals. You have become a true partner in our business! Your Team really understood what we wanted to accomplish with Fire-Dex. You went the extra mile to understand the industry before recommending a comprehensive approach to our marketing and brand building efforts. Through your initiatives we successfully launched a marketing program that had an immediate impact on sales and long term benefits for us. We achieved 43% growth in 2003, 25% growth in 2004 and nearly 22% through just the first half of 2005. Your Team is terrific."
National Sales Manager
"The Board of Directors of Healthy Connections Network and my staff with the Access to Care program have been extremely impressed by the quality of work performed for us in creating our new logo and developing our brand through the physician marketing campaign materials. You certainly did your homework to understand our program and the groups we are trying to reach. I know we will continue to reap the rewards of having a unified, relevant brand strategy for our program."
Healthy Connections Network
“Congrats on reaching your 25th Anniversary. That’s quite a milestone given the changing business climate that the business has endured over the last 25 years. You have had to comprehend many different types of businesses, generate many creative thoughts, and execute many details to survive the span of 25 years. I certainly enjoyed the work we were able to do together at MAC and got first hand experience with the Caler team.”
Robert C. O’Malley
Magnesium Aluminum Corporation
"Caler&Company has filled a need for a new company, formed by an acquisition that consisted of four distinct cultures that demanded an advertising agency that could instantly access our strategic vision and key strategies and translate those into very high-quality deliverables. These capabilities have been invaluable to myself and NEXPAK."
Debra K. Werner
Creative Services Director
"After working with you and getting to know you, it is easy to understand the secret to your success. You care! The patience and guidance of you and your team helping us through the process of developing a new logo, business stationery, vehicle graphics, uniforms and a Web site was tremendous. I felt that you really cared about me, my business and the success of my business."
"While it has been very exciting to begin a new independent surgical practice in Northeast Ohio, the easiest and most enjoyable component has been working with you, Chris and Doreen in the marketing and logo development of Advanced Laparoscopy-Surgery for Northeast Ohio (ALS). I certainly believe that you helped me to portray the professional image I was looking for. The individual attention from you and your staff was uplifting."
John G. Zografakis, M.D.
Advanced Laparoscopy Surgery
"For our Association, it turned out to be the most successful campaign of this type to date. Due to this promotion, the branches in our Association realized over 1,200 new member units and drove our membership base to over 41,000 for the first time in the YMCA of Central Stark County's history. What a great way to begin a New Year!"
YMCA of Central Stark County
"Your team successfully guided our communications efforts and resulted in us achieving most of our objectives outlined in our original plan. Your team met with our staff, Ward Council members and local business and civic leaders to create a wonderful story that transformed a neighborhood, suffering from urban blight, into an extraordinary community of people who fought hard to live as neighbors."
Signature Housing Solutions, Inc.
"The ad slicks, banners and plan for an effective launch and utilization of the logo have been very helpful. You and your firm have become true partners in helping us frame our future communications direction through concepts, words and graphics."
Director of Business Development
"I was extremely pleased with how quickly and efficiently you and your staff were able to turn around such a large volume of work in what I believed was an impossible time frame. Everyone, from all levels of your company, was there to make sure our needs were met."
Shelly R. DiMattio
Director of Marketing Services
Century Products Co.
"Our sales numbers continue to climb in this new category. The Caler team led us through some internal exercises and created a campaign that has really been noticed. Double-digit sales growth for Peel Bond has also pulled other XIM product families through our distribution channels. Our sales are up over 14 percent through the first four months of 2008."
XIM Products Company
"Your interviewing process with staff gave you the true essence of our work that we take for granted everyday. From that process you were able to craft a meaningful logo and tagline that was true to our mission and who we are. The logo is right on the mark. Many thanks to you and your creative team for a job well done!"
Elaine M. Harlin
Child Guidance & Family Solutions
"One of the best decisions I made was to involve you and your company from the very beginning. Marketing begins from within. You helped us to develop our own concepts with clarity, so that when it came time to project ourselves to the outside, we had a clear vision to sell. Thank you for your help in getting us rolling, and for your continued help as we grow."
Michael J. Cullado, M.D.
"I can honestly say that a great deal of our success and growth can be directly attributed to Caler&Company's efforts in designing the finest promotional literature in the travel industry. Time and time again we have received accolades from our clients and colleagues in the travel industry, on the professionalism of all of our materials. In fact, a leading travel industry consultant recently commented that in all of his consulting of travel agencies' marketing and promotional tools he has never seen anything as superior as our material. This is indeed a tribute to Caler&Company."
DaVinci Custom Travel & Tours
"Unbelievable! That is the best word I can find to effectively describe not only the quality of the full color brochure that Caler&Company designed for Famous Supply, but how we and more importantly, our customers, feel about this great marketing tool. You and your team consistently went 'above and beyond the call of duty' to help us implement a comprehensive marketing program that truly exceeded our expectations."
Famous Supply Company
"I also wanted to commend you and the entire Caler team on the outstanding job developing our logo and sales literature. We are extremely pleased with the work, and we recognize the efforts your team made to meet the tight deadlines we established. Your monitoring of our market and our competitors has also been beneficial, particularly the information of Ethicon and the development of e-commerce as it relates to hospital purchasing."
Gibbons Surgical Corporation
"We appreciate the creativity exhibited by you and your staff in generating and refining logo concepts, in translating our selected logo into a wide variety of business applications, and in sharpening our marketing, promotion and advertising campaigns. Your input was instrumental in the project's success."
Lisa M. Holland-Toth
Vice President of Merchandising
"I have gratefully noted that the fees for this project came in on the low-end of the quoted range and that you absorbed the costs of the two very helpful add-ons to the site. It would be an understatement if I simply said, 'nice touch.' In reality, when combined with your successful efforts to quickly bring our project back on track, it seals a long-term, trusted business relationship."
Hottle & Associates
"Steve and his team do a great job of listening and understanding the needs of our organization. Never before had we worked with an organization that took the time to really understand our company. They, in essence, became an extension of our company. Caler&Company's ability to think a project through to every last detail has been particularly impressive. They are thinking of what will or won't work in every possible application before anything is even done. They are thoughtful and deliberate in their actions. Nothing is done carelessly or on a whim! In addition, Caler&Company impressed us with their range of services. Whether you need a logo, a Web site or a complete business plan that incorporates every aspect of your business down to the color of your carpeting, they do it all and they do it well! It is truly one-stop shopping."
Sherry A. Watts
"Just a quick note to provide feedback from the recently concluded MAC Board of Directors meeting. Each board member received a comprehensive data package including copies of various MAC press releases, tech updates and other strategic promotional items developed by Caler & Company. Steve, in each of these instances and others Caler&Company has contributed measurably to MAC's success by developing an aggressive, sharply focused marketing and communications program."
John D. Rutherford
Vice President of Sales and Marketing
Magnesium Aluminum Corporation
"Steve Caler identified our company as a potential industrial client and pursued our business with such patience, persistence and imagination that we became convinced that we would benefit from having Steve and his colleagues on our team. It proved to be one of our best business decisions; Caler & Company has provided not only marketing assistance, but also guidance, for more than 10 years."
VP Technical Marketing
Michael Day Enterprises, Inc
"Steve Caler is a person I consider to be invaluable in my life. He is highly creative and impeccable in his work. He always goes beyond the call and contributes meaningfully and always in a way that is my greatest advantage."
Michele Morris, L.P.A.
"In less than 45 days your company designed and produced a first class design that has had a large impact on our very positive launch. As you know I had a large budget while the President/CEO of Coverall Cleaning Concepts, and I must say that I have experienced far greater response and results than I had with our own in-house staff. Not to mention you came in below budget!"
Phillip W. Kubec
Move It Now
"We appreciate your help developing PRN's new corporate face and voice through our new identity program. We've already been exposed to business opportunities (responding positively to our renewed marketing efforts) that will continue to propel us to surpass our growth objectives. Thanks for building an exciting corporate wardrobe that PRN can comfortably grow into."
Vice President, Chief Operating Officer
PRN Therapy Services, Inc.
"Ratliff & Taylor, Inc has prospered from a little-known corporate outplacement provider among over 60 competitors in Northeast Ohio to the leader in a period of about three years. The image of the organization has been converted to a 'cutting edge' message and look that is consistent with our objectives. This transformation was not an accident. It was carefully discussed, planned and orchestrated by Caler&Company Inc. Your staff is very perceptive and have the ability to put a creative look and spin on what can be perceived as the most mundane product services."
Ratliff & Taylor
"I wanted to take a moment to send a note of thanks and praise to you and your organization. Throughout our months of fact-finding, we have shared many thoughts, ideas and brainstorming sessions and I feel as if our time was extremely lucrative. We have unmistakably put our "best foot forward" by selecting team Caler as our partners."
Director of Business Development
The Reserves of Aurora
"I wanted to take this opportunity to thank you for your outstanding services provided by Caler&Company. What sets Caler&Company apart from its peers is your attitude. I was so impressed by your desire to identify with our needs—not only for the office personnel, but also from the sales staff. This commitment to 'going the extra mile' is one that we at Rice Oil commit ourselves to everyday. We are proud to do business with a partner that has the same priorities."
William W. Fleming
Vice President, Sales and Marketing
Rice Oil, LLC
"Just wanted to let you know that at this year's Homebuilders Sales & Marketing awards banquet our brochure for Laurel Woods was awarded first place for homes under $300,000. I want to thank you for your assistance in our success in this first time venture for us in the 55-plus year active adult market."
Joel H. Stile
Stile Homes Companies
"Steve is a seasoned marketing communications professional that brings significant added value to every project with a focus on performance. His firm is completely dedicated to the success of their clients."
ST&P Marketing Communications
"You guys rock! Thanks for the award-winning work, awesome Web site, and endless support in getting us up and running! Another serious blow to all the bad guys out there."
George A. Meyers
Director of Marketing
Target Trainer, LLC
"Over the past several weeks I came to rely on Caler&Company, exclusively, to develop all of our marketing materials and assist me in preparing the launch of our product at the American Society for Industrial Security (ASIS) annual show in Philadelphia. You and your team came through for me time and time again, meeting every deadline. In addition, you have given me much needed encouragement as our new endeavor begins to take flight. Please know, Steve, that our initial success and future, much greater, success is directly attributed to Caler&Company!"
Ralph F. Brislin
Telephone Incident Reporting System, LLC
"I've been really pleased with the amount of publicity we've gotten over and above the paid advertising. We're continuing to see increased traffic and sales,"
Chief Operating Officer
"Your team has developed strategies leading us to focus our energies on our mission and vision for the Akron Area YMCA's future in Summit, Portage and Medina Counties. We look forward to Caler&Company to provide professional expertise in all of our internal and external communications. We're pleased to have your team as a valuable resource and look forward to many years to come."
Lori L. Lautenschlager
"Not only is Steve Caler a talented and highly experienced marketing-communications expert, he is also personable and easy to work with. The Caler&Company team is top-notch and the work they produce is on-time and of very high quality. I've worked with Caler&Company for over 10 years and I've never been disappointed with the results the team deliver."
"We are also pleased with the branding you did for our soon–to–be–launched company AVWorld. The marketing–support materials that you produced have received many very positive comments from those who have seen them. Your other contributions to our projects are too numerous to list. We deeply appreciate your dedication to, and enthusiasm for, our projects."
David C. Koch
"Just a note of thanks for all the work you and your staff did to make this congress the best in 11 years. Without your assistance, that would not have happened with such style. The Akron model is more firmly in the minds of the world leaders. I have been asked to write an international article on the Akron model. I think I will!"
Charles M. Vehlow, Jr.
Akron Child Guidance Center
"Steve and his agency have provided myself and my client with incredible thinking. It is very satisfying to find someone who takes the time to truly understand what you are trying to do and expand not just your ideas, but your ambitions for the work. I would refer anyone to Steve without any concerns."
General Manager & Director of Marketing
"I appreciate the time and energy that you put into making concept into a reality. It is refreshing to work with an organization that is also dedicated to 'Doing it right or not at all.' You repeatedly rose to the occasion to make sure everything was just right. I know that our President and CEO, Doug Cowan, was pleased with the annual report. Please pass on my appreciation to everyone at Caler&Company who participated in the project. I know it was a total team effort."
Sandra L. Burns
Manager, Public Relations
The Davey Tree Expert Company