for the high–end luxury apartment complex, Park Lane Villa.
The site enabled potential residents to see the amenities and
offered residents with 24⁄7 concierge services by logging–in with
user name and passcode in the residents’ section of the site.
Web Development
Have you noticed a vast number of business Web sites, even those of completely different industries, look suspiciously alike? How about business Web sites that are cluttered with nonsense and scant on solid information? Caler&Company does not hold with the notion that any Web presence is better than none. Recognize that your Web site is an always-open window into every aspect of your organization. Remember that it must provide an accurate, up-to-date and relevant view of your organization at all times. The most successful Web sites are purposeful and functional, while the least successful are big on style and short on substance. That's why we develop individualized, targeted and compelling Web sites. A Web site should drive awareness and provide a dynamic, interactive and ever-evolving, but always current, representation of your organization to the world—every hour, everyday.
| Objective: Create a Web presence, which immediately conveys high–end luxury apartment lifestyle in the heart of University Circle. Create qualified leads for lease–up as quickly as possible. |
| Target Audience: Upwardly mobile culture lovers, urban dwelling professionals, attorneys, physicians, educators and graduate students. |
| Result: Fully leased in 18 months with 60% of all residents visiting the optimized Web site before touring and many residents signed leases without touring based solely on Web site’s thoroughness. |
| Click Here to View the Web Case Study |