Some marketing communications endeavors aim to position a company and build awareness over the long term. Sales promotion, on the other hand, is the application of resources with the single-minded goal of moving products and selling services in the short term. Nowhere is message clutter greater than in poor sales promotion and nowhere else is creativity more important. While going unconsidered by some, an effective sales promotion program motivates consumers and improves product sales. Caler&Company is skilled in the development and implementation of sales promotion programs that encourage your prospects to buy now.
|Objective: Create a 100–year company anniversary gift that would cause customer good will and actively promote Cuyahoga Wrecking Corporation.|
|Target Audience: Customers and real estate owners seeking solutions for demolition projects.|
|Result: Award–winning board game where clients ordered several additional once they received their gift. The following year, the demolition company’s business increased 31% due to heightened awareness.|
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