A prominent demolition company sought a gift premium that
would have greater “shelf life” than the typical customer fruit
basket gift generally given during the holidays. The Caler Team
designed, developed and produced a board game that could
be played using all the company’s past demolition sites with
business card–sized playing cards with a toll–free phone number
on each and real demolition scenarios for the game’s context.

Sales Promotion

Some marketing communications endeavors aim to position a company and build awareness over the long term. Sales promotion, on the other hand, is the application of resources with the single-minded goal of moving products and selling services in the short term. Nowhere is message clutter greater than in poor sales promotion and nowhere else is creativity more important. While going unconsidered by some, an effective sales promotion program motivates consumers and improves product sales. Caler&Company is skilled in the development and implementation of sales promotion programs that encourage your prospects to buy now.