A real estate organization owning tens of thousands
of acres of country lots from Ashtabula down to the
Ohio River sought a marketable difference.
Caler&Company conducted research to determine
the property buying preferences of those seeking to
get away from the constant drone of city life.

Research

The key to building a strong strategic marketing presence is the ability to transform data into information, information into knowledge, and knowledge into wisdom. Research goes far beyond conducting interviews, organizing focus groups and searching Google. For market research to be effective, it has to look at every available data outlet, including targeted demographics, media audits, strategic partnerships, competitor strengths and weaknesses, market needs, key resources, buying habits and all additional sources that strengthen your brand. Caler&Company’s team of experienced research professionals will expertly seek out, integrate and implement a vast world of data into the wisdom that will best serve you.

Objective: Present the findings of a study of those who have purchased land in rural Ohio and create a profile in terms of demographics, recreational interests and preferences, so that a marketing communications plan could be created.

Target Audience: Individuals who made rural land purchases in Ohio within the last 5 years.

Result: Quantitative and qualitative report detailing key “triggers” in land purchasing decisions, which became the primary focus and direction of marketing launch.

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