One of only three magnesium recyclers globally, suffered
challenges with the local public. Many succumbed to rumor
and innuendo that this long-time recycler was not a friend to
the environment. Caler&Company created this tool, a
compelling corporate story, demonstrating Garfield Alloy’s
responsible production methods, which helped mitigate public
relations challenges and supported sales force initiatives.

Image Programs

This is the process of finding the tools and the forum to display your company’s best face. It’s ensuring that your company is perceived in the fine light it deserves. An image program is a proactive endeavor, integrating everything from the tone of company press releases, to the manner in which the company phone is answered. Your company’s perception in the mind of its customers is vital to building and maintaining growth and presence in the marketplace.