Terminology
We’ll help you to sort through the sea of acronyms and technical terminology the marketing worlds insists upon. Use our handy resource guide and discover that a GIF is not a type of peanut butter and that a JPEG is not something a one-legged pirate uses to walk.
Pantone Matching System (PMS)
A system used for specifying specific colors. It provides designers with swatches of over 700 colors and gives printers the recipes for making those colors.
Abbreviation for Portable Document Format, which is created by Adobe Systems in its software program Adobe Acrobat. Files can be downloaded or emailed and viewed page by page, provided the user is computer has installed the necessary software which can be downloaded free from Adobe's web site.
Pinterest is a vision board-styled social photo sharing platform and mobile app that allows users to create and manage theme-based image collections. The platform’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.”
Pixel
An abbreviation for picture element, they are the smallest pieces of information in a digital image, normally arranged in a regular 2-dimensional grid and often represented using dots, squares, or rectangles. In color systems, each of these picture elements typically consist of three or four components such as red, green, and blue (RGB), or cyan, magenta, yellow, and black (CMYK).
Positioning
The process of creating a specific image or identity in the minds of a target market for a specific product, brand or organization by heightening customer perceptions. This is achieved through the identification of a key strength or value that may have a clear advantage or distinctive benefit over the nearest competitor, such as price, quality or proximity.
Posterous
A simple blogging platform that integrates automatic posting to other social media platforms.
Preliminary Budget
Initial estimate of expenditures.
Presentation Folder
A type of folder that holds collateral and presentation documents to maintain quality and create a cohesive brand presence. These are generally used as a tool for business presentations to customers or targeted organizations to aid in the sales process.
Press Kit (also known as a Media Kit)
A pre-packaged set of promotional and news materials, which may include collateral, fact sheets, backgrounders and media contact information, distributed to the media or targeted organizations to promote news, product launches, mergers and acquisitions, industry trade shows and events.
Printer Font
High-resolution bitmaps or font outline masters used for the actual laying down of the characters on the printed page.
Product Differentiation
Distinguishes your product different from those of your competitors, creating a competitive advantage (e.g. – You supply better quality or more timely searches).
Proximity Marketing
The localized wireless distribution of advertising content within a particular place. Transmissions can be received by individuals in that location, who wish to receive them, and have the necessary equipment to do so. Examples include: Bluetooth and WiFi transmissions through cell phones and laptop computers and GPS systems.
Psychographics
Characteristics or qualities used to denote the lifestyles or attitudes of prospects and customers.
PURL
Personal URLs and Landing Pages that enable one to create, manage, and analyze marketing campaigns by improving direct mail response rates, providing relevant content in response to preferences, engaging responders in more meaningful dialogue and converting responders' preferences into revenue.
Referral Marketing
Referral marketing involves the promotion of products or services to new customers via referrals, typically through word-of-mouth. These referrals often happen spontaneously, but businesses can influence this through appropriate strategies, e.g., social media campaigns soliciting feedback, editorial submissions, etc.
Regeneration
A consistent attempt to get a prospect to respond through direct mail and telephone selling, after the prospect has already expressed some degree of interest.
Research
To gather and analyze information about the moving of goods or services from producers to consumers.
Resolution
The crispness of detail or fineness of an image. Screen resolution is measured in dots by lines (for example, 800 x 600); printer resolution is measured in dpi (for example, 300 dpi).
RGB
Stands for the colors Red-Green-Blue. In web design and design for computer monitors, colors are defined in terms of a combination of these 3 colors, which provides for several million possible color tints, shades and schemes. In contrast, print designers typically define colors using CMYK, which provides for only a couple thousand possible color tints, shades and schemes.
Rough
A draft used to give an idea of the layout, placement of copy and general concept.
Royalty-Free Photos or Images
Photos and graphic images that are sold for a single standard fee and may be used repeatedly by the purchaser. All Royalty-Free Photos or images contain terms and/or restrictions that are set by the seller.
