Disaster Recovery Group
Disaster Recovery Group (DRG) is a skillful company specializing in home rebuilding following natural disasters. In keeping with the austere nature of the industry, a new DRG logo was created to speak to multiple audiences through imagery symbolic of common disasters. A lightning bolt, raindrop, flames and wind add recognizable elements to the logo that insurance companies, fire departments and distressed homeowners will easily recognize. A strong font known as “Colossalis” intensifies the crisis theme through strong edges and a red-to-black gradient. A new positioning statement was created to augment the logo as well as the company’s services through reflective yet bold wording.
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