Shed Stuff
Shed Stuff provides storage needs to those suffocated by seasonal possessions, holiday decorations, old toys and other clutter that takes up needed space. The command, unclutter your life, encourages consumers to take a load off their shoulders and simplify their life, by simplifying their space. By focusing on Shed Stuff’s key benefit, the succinct message recommends that the solution to organizing clutter is to store extra ‘stuff’ in these sheds. Caler&Company also created the name, Shed Stuff. The word ‘shed’ has a double meaning – it acts as a verb to shed stuff in sheds, as well as a noun implying that extra possessions have a place in the shed.