The Secret Agent For Priming Perfection

X-I-M's Peel Bond

Peel Bond is a high-build bonding primer that fills, seals and prepares rough surfaces for a topcoat of paint. The Caler&Company design team created the "James Bond" inspired theme, which helps professional painting contractors strongly consider "What's Under Your Topcoat?" Caler&Company developed the "secret agent" product logo, positioning XIM's Peel Bond as The Secret Agent for Priming Perfection. Positioned with a provocative image of an attractive agent wearing a topcoat, professional painting contractors were encouraged to ask themselves, “What is under the topcoat?” This succinct message creates a new value to the painting profession by shining the spotlight on what consumers don’t see and portraying painters as the hero that bond and seal blistering surfaces and prepare them for beautiful topcoats.