Seize The Dust

Dust Caesar for Texas Feathers, Inc.

This homonym creates an analogy that resonates in the minds of consumers. The idea of the notoriously reclining Caesar using this simple, household cleaning tool, creates a humorous visual image that is enhanced by the play-on-words from the ancient adage, “Seize the Day.” It also serves to educate consumers and encourage impulse-buying. Carpe Dustem!