Identity by Industry
Your Proprietary Marketing Tool
Throughout the history of commerce, the companies that have successfully created a recognizable, memorable identity have been the survivors. Long before the term “branding” was coined, the concept was understood in a visceral way. From the British East India Company of the 17th century, to the familiar Arches and Swooshes of the 20th, entrepreneurs and business visionaries have long appreciated that image and identity are, quite literally, everything.
Whether persuading global trade or exchanging online tweets and Facebook messages, in today’s fast-paced communications stream it is now more important than ever to present your organization’s true identity.
Even though they didn’t study semiotics, the ancient Egyptians and Druids understood the language of signs and symbols, i.e., hieroglyphics and runes, and they used it to speak volumes. At Caler&Company, we also understand and speak the language fluently.
Symbols are universal communicators whose messages cross cultural and linguistic boundaries. Therein lies the beauty of this language — it's spoken everywhere. At Caler&Company, we use the language of symbols to create corporate and organization signatures that become more than just a company’s logo. They form entire marketing platforms — signs and symbols — that speak volumes for our clients.
But symbols evolve. Take new paths. Find new channels to reach their audience. Letters and symbols are directly linked to the rise and fall of civilizations. Throughout history, different cultures have added their own distinct imprint on the symbols of a language — making it more than visual and defining it as instantly cognizable to large populations.
Is your identity flexible? With the world at everyone’s fingertips, your identity has no dressing room to hide and change wardrobes with each new market. Your identity has one chance to make a statement. Is it clear? Consistent? Current? Does it illuminate or obfuscate? Does it reinforce or camouflage your mission and brand personality?
Whether starting a company blog, tweeting or joining Facebook, your online avatar has the ability to impart, in a glance, a compelling synopsis of your organization in our light-speed world.
Caler&Company helps you create the symbols and characters of the language of your business. A strong position and evolving image is paramount in commanding the attention of your audience, i.e., getting between their synaptic gaps.
Your logo is the face your organization turns to the world of customers, suppliers, competitors, employees and the financial community. If the identity your organization projects is clear and memorable, the chances of prospering are multiplied.
The strategy is to create an identity that is easily recognized, memorable and sustains a positive brand image in the marketplace and with every individual who blogs, tweets, shares and experiences your organization.
The objective is to communicate your name, symbol or logotype to targeted audiences consistently throughout all forms of print, broadcast and online digital media, and in every medium — from business cards and stationery suites to interactive websites and social media networks.
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