Atlas Technologies

Caler&Company designed a new logo for Atlas Technologies, which paid off the connection to the God in greek mythology. The logo also suggested the patented product's use – provide strength and structural integrity to wall mounted toilets that can break and cause injury when used by morbidly heavy individuals.

Client Background

Following the introduction of their Titan Toilet Support, Atlas Technologies sought a method of distinguishing their patented product line, while increasing sales in new and existing markets.

The Caler Team quickly produced
support literature which described
and demonstrated the product to an
audience of healthcare purchasing
agents, State Departments of
Transportation who maintain
roadside rest stops, bariatric surgical
suites and government offices.

Caler&Company designed this new 10 ft. exhibit used for trade
show expos and to support meetings and break-out sessions.
The columns of the Parthenon metaphorically tied into the
Greek mythology theme and immediately conveyed "strength"
and "durability."

The Challenge

Build a distinct brand identity and directing marketing communications initiatives in an innovative and memorable way, while maintaining professional integrity and sensitivity of the subject matter.

New studio photography quickly
illustrated the Atlas Titan® product
and how it works.

Caler&Company provided the
Atas' Webmaster with new Web
page motifs. The new look tied in
with the image upgrade and new
color palette.

A cut-away provided Web visitors
with the opportunity to immediately
connect with the engineering and
salient features/benefits of the
patented Titan®.

The Outcome

Caler&Company designed, developed and produced a new logo reflecting the ties between the organization's name and the widely known figure of Greek Mythology. A new positioning statement, Go with US, was also created to accompany the new logo. This short and captivating message is easy to remember, positions the product as US-made and conveys multiple meanings. Caler&Company also implemented several ongoing marketing communications initiatives including a product brochure, benefits sheet, tradeshow exhibit and Web site.

With a new brand image and coordinated communications initiatives, Atlas Technologies has assumed a leadership position in their niche market, allowing potential customers to immediately associate the organization with the product. The corporate position also enables the organization to flexibly enter new markets in the future.

"Steve and his agency have provided myself and my client with incredible thinking. It is very satisfying to find someone who takes the time to truly understand what you are trying to do and expand not just your ideas, but your ambitions for the work. I would refer anyone to Steve without any concerns."

Adam Daugherty
General Manager & Director of Marketing
Atlas Technologies