The University of Akron Nutrition/Dietetics Program
Client Background
The Nutrition Center supports The University of Akron’s academic, research and service functions in the department and is committed to the health and wellness of the University and surrounding Northeast Ohio communities. The Nutrition Center offers resources to students, faculty, staff and community members seeking expert advice on wellness education, nutritional advice and customized testing and consultation to improve personal health and wellness.
Every year, The University of Akron’s Nutrition & Dietetic Programs Advisory Board presents a sports nutrition workshop for athletes, trainers, coaches, educators, professionals and sponsors. This year’s conference, “Fueling the Endurance Athlete,” was held at Summa Health System – Akron City Hospital. Coaches, dietitians, trainers, physical therapists and endurance athletes were invited to hear a line-up of nutrition and fitness speakers who contribute to the performance of the endurance athlete.
The Challenge:
With only 10 weeks before their sports nutrition conference, ‘Fueling the Endurance Athlete,’ The Nutrition & Dietetic Programs Advisory Board sought to increase participation, garner sponsorship for their event, as well as raise awareness of the Nutrition Center and its commitment to the health and wellness of the community.
The Outcome:
Caler&Company created a comprehensive marketing plan consisting of; a program brochure, a corporate sponsorship packet, web content, news releases, event literature, local advertising and an event Eblast. Promotional elements included the event program, presentation topics and bios for keynote speaker, Jackie Dikos and the other speakers including; Certified Trainers, Sports Medicine Physicians, Registered Dietitians, competitive runners, wellness professors and nutrition and dietetics students.
The University of Akron’s Sports Nutrition Workshop welcomed many guests that dedicated their day to nutrition, fitness and improving the athlete’s endurance performance.
"Caler&Company provided phenomenal marketing support for our non-profit University of Akron conference, "Fueling the Endurance Athlete". Caler&Company created a comprehensive marketing plan that included beautifully designed flyers, programs, and a corporate sponsorship packet. Caler&Company also coordinated printing, our eblast, Web content, coordination through the university's web team, and local advertising. The Caler&Company Team were an absolute pleasure to work with, walking us through everything."
Mark Bindus
Conference Chair
The University of Akron Nutrition/Dietetics Board
"We wish to express our sincere appreciation to you for you generosity in sharing your time and marketing experience and expertise to the University of Akron Nutrition and Dietetic Programs Advisory Board these past 2 years. Your work with the board will impact the future of our dietetic programs, students and the profession for years to come."
"The board's leadership has supported many important and far-reaching accomplishments during your tenure, including continued development of The University of Akron Nutrition Center, the NDP Board scholarship and the New Directions in Nutrition conference. You have been invaluable in providing perspective and strategic guidance around communication, marketing and branding as we strive to lead our programs forward."
Deborah Marino, Ph.D., MPH, RD, LD
Associate Professor and Area Coordinator
The University of Akron Nutrition/Dietetics Program