The McManus Agency
Client Background
The McManus Agency is a trusted risk manager and professional insurance consultant that provides a professional range of commercial and personal insurance solutions, including; life, health, auto, property, business, casualty, specialty and risk. As an independent agency, The McManus Agency creates tailored insurance programs through a variety of carriers.
The blue square highlights the organization's
abbreviation and also gives the mark a strong
spatial arrangement.
The Challenge
Recently state appointed and committed to starting an insurance agency, and already having secured an office, the McManus father–son team sought branding and marketing communications support for packaging their insurance programs. Well-known throughout the motorsports industry, the father–son agency have investments in cars, trailers and crew team, and wanted a single identity that would equally serve a more conservative business environment (70%) as well as the high-energy motorsports world (30%).
including presentation pocket folders, letters, a stationery suite and binder covers.
The Outcome
Caler&Company designed and developed The McManus Agency’s new Web site, logo and identity standards to position the agency as the leading providers in professional insurance protection. Featuring their wide, professional range of insurance solutions that are tailored to specific insurance needs, the site targets high-end customers seeking both business and/or personal specialty-risk insurance coverage.
featured the new identity system — giving
this crucial element a modern look that
retained the cool, comforting and professional
appeal of the blue color palette.
the square mark over into its interface. This
also serves to segment each service offering.
To package this new brand, Caler&Company created high-end stationery packaging, business cards and pocket folders to showcase customized products for both commercial and personal insurance programs.
