The McManus Agency is a trusted risk manager and professional insurance consultant that provides a professional range of commercial and personal insurance solutions, including; life, health, auto, property, business, casualty, specialty and risk. As an independent agency, The McManus Agency creates tailored insurance programs through a variety of carriers.
Recently state appointed and committed to starting an insurance agency, and already having secured an office, the McManus father–son team sought branding and marketing communications support for packaging their insurance programs. Well-known throughout the motorsports industry, the father–son agency have investments in cars, trailers and crew team, and wanted a single identity that would equally serve a more conservative business environment (70%) as well as the high-energy motorsports world (30%).
Caler&Company designed and developed The McManus Agency’s new Web site, logo and identity standards to position the agency as the leading providers in professional insurance protection. Featuring their wide, professional range of insurance solutions that are tailored to specific insurance needs, the site targets high-end customers seeking both business and/or personal specialty-risk insurance coverage.
To package this new brand, Caler&Company created high-end stationery packaging, business cards and pocket folders to showcase customized products for both commercial and personal insurance programs.