Snavely

Client Background

Snavely Companies has been involved in land development and general contracting and commercial construction since 1950. The Chagrin Falls, Ohio company continues to grow with additional office locations in Colorado and Florida and serves a wide range of corporate building needs.

Confusion with a similarly named, competitive company caused Snavely to assess the value of their current identity and consider the possibilities of a reenergized, more marketable corporate icon. "Building Momentum" became the new position recommended by the Caler&Company writing team.

The Challenge

Having failed to develop a cohesive plan and clear vision to standardize their message and leverage their experience to their varied audiences, Snavely sought a comprehensive and strategic marketing communications plan, with a specific emphasis on brand development and management. The company understood the importance of a standardized message and unified identity to achieve their fullest potential.

A crisp, new stationery suite enabled
Snavely to professionally relaunch itself
to the world of real estate developers,
brokers, investors and property owners.

Pitching editorial to news outlets created
this feature story opportunity, "Succeeding
the Snavely Way," in InScope Magazine.

The Outcome

Caler&Company developed a revitalized identity and a wide range of marketing tools that effectively unified Snavely's brand and message including public relations support, web architecture, selling program, construction site signage and business development planning.

Caler&Company created a proposal
system detailing corporate attributes
and site-specific, value added
opportunities.

The new system enabled Snavely to
respond quickly to RFPs and showcase
experience, team, project timelines as
well as financial and operational
solutions at-a-glance during proposal
opportunities.

A specialty hammer was conceptualized that featured the Snavely logo and positioning statement. This marketing tool was used as a gift to selected targets and as an innovative means of conveying the message, "Building Momentum". The hammer, presented in a custom wood box, ensured their message would be remembered and allowed for a long-lasting brand message. Included with the hammer was a marketing piece, positioning Snavely as experts in real estate development, turn-key property management and commercial construction.

Why give the typical gift when a massive
construction-grade hammer in a wood
box drove drive home the general
contracting and real estate development
story and the "Building Momentum"
message in a memorable way?

A well-packaged, debossed leather tape
measure became a momento to team
members, partners, clients and
prospective customers that Snavely
measures up with high performance
standards.

Caler&Company also provided request for proposal and communications support to effectively market and sell property owned by Snavely. Editorial opportunities were arranged to augment advertising impact and raise brand awareness and ran in select key markets throughout Ohio, Denver, Dallas and Sarasota.

A national trade ad defines
that "Bulding Momentum":
builds future, value and
integrity while showcasing
successful Snavely projects
across the country.

Even cups and napkins
were passively "Building
Momentum" and carrying
the brand message during
low-pressure open houses
and corporate events.

Caler&Company provided
a comprehensive and
strategic marketing
communications plan which
detailed a national medi
audit, prioritized marketing
communications objectives,
strategies, tactics, elements,
timelines, budgets, ad
schedules and year-at-a-
glance campaign calendars.