PRN Therapy Services

Client Background

PRN Therapy Services a professional provider of physical, occupational and speech therapy, as well as care management and rehabilitation services to hospitals, nursing homes and schools.

The Challenge

PRN Therapy Services, having in the past not made a focused effort on their brand, sought to reposition their company to achieve continual, managed growth and take advantage of additional market-driven opportunities. Understanding that their brand didn't speak to the intended audience, PRN Therapy Services looked toward a new, revitalized look and voice.

The Outcome

Caler&Company developed an identity program and built an entire creative platform upon the imagery within the logo, conveying that, in essence, patients are the "star" as PRN guides them along "the road to recovery". This allowed PRN to speak in a more professional and personal voice to the intended audiences, opening new opportunities for growth and expansion.

"We appreciate your help developing PRN's new corporate face and voice through our new identity program. We've already been exposed to business opportunities (responding positively to our renewed marketing efforts) that will continue to propel us to surpass our growth objectives. Thanks for building an exciting wardrobe that PRN can comfortably grow into."

James Caplinger
Vice President / Chief Operating Officer
PRN Therapy Services, Inc.