An entrepreneur, experienced in developing national franchise opportunities, saw a hole in the moving market. Seeing the opportunity to launch as a national franchiser, he purchased an established moving company in northeast Ohio and used it as a base office for a new national franchisor organization.

Realizing the importance of branding, the entrepreneur sought Caler&Company's assistance to develop a new identity for the franchise, execute its successful launch and implement a pre-existing marketing plan.

Caler&Company worked, under budget, to develop the franchise's new identity and implement it through a comprehensive list of marketing communications tools including a new logo, fleet graphics, newspaper and trade advertising, a direct mail program, signage, franchisee packages, banners and training kits. Caler&Company also facilitated meetings to blend various marketing cultures into one that is more relevant and consistent.

Caler&Company provided necessary materials for new franchises to market within their individual geographics. These comprehensive marketing packages included customized banners, signage, fleet graphics, radio advertisements, recruitment materials and training kits.

"I wanted to take this time to thank you and your staff for the tremendous effort put forth in our identity design. In less than 45 days, your company designed and produced a first class design that has had a large impact on our very positive launch. Thanks again for being part of this exciting launch of our franchise concept."

Philip W. Kubec
President / CEO

Caler & Company Inc., 66 East Cuyahoga Falls Ave., Akron, Ohio 44310 VOICE - 330.535.8053 FAX - 330.535.9908