Hottle & Associates

Client Background

For over 50 years, Hottle & Associates, a full-service engineering, design and drafting firm has offered its services to companies, worldwide and throughout a vast range of industries. The diverse firm designs manufacturing lines and tooling enhancements as well as product and production efficiencies. With a commitment to integrity and precision and an experienced team of professionals, Hottle & Associates is a leader in specialty machine and industrial design and the design of automated material handling systems.

New ownership acquired Hottle & Associates, an engineering/design firm. Although management commissioned a new logo and identity system, their unhappiness with the result led them to Caler&Company. The revitalized approach was a stark contrast in promoting and presenting the firm to its global client base.

The Challenge

Rarely a top priority for the company, Hottle & Associates decided to place a renewed emphasis on re-branding and adding professional integrity to its marketing initiatives. Wanting to attract new business and solidify relationships with its current customer base, Hottle & Associates sought assistance in authoring a renewed image and voice.

An entire new look and voice was applied
to Hottle & Associates marketing tools. The
Hottle engineering staff openly participated
in its development.

New capabilities literature served as a leave-
behind once the Hottle sales team met with
new, prospective clients. The literature more
clearly represented the firm's business
philosophy, professional integrity and
new direction.

The new literature defined and described the engineering firm's eleven service lines and how they were used for their client's best advantage.

The Caler Team also created service-specific tools, recapping capabilities such as electrical and machine controls design and intellectual property including patent enhancement drawings.

Many new clients come to Hottle & Associates to have their proprietary ideas and concepts rendered with demonstrative drawings and exploded views. Caler&Company helped the firm articulate its services to technically astute audiences.

The Outcome

Caler&Company facilitated planning meetings with the Hottle & Associates Senior Management Team and together created a new logo and positioning statement. The result was a clean, professional image and presentation of the firm's attributes that supported their tradition of engineering excellence. The new identity system included the logo, revitalized color palette, presentation literature, corporate stationary and a new and current Web site.

The Caler Web Development Team created a new Web presence including a rolling calendar on the home page, which automatically presents a new engineering factoid each day. The site carried the new brand standards developed by Caler&Company as a result of the firm's identity change.

"I have received your recent invoice for the completion of our Web site. I have gratefully noted that the fees for the project came in on the low-end of the quoted range and that you absorbed the costs of the two very helpful add-ons to the site. It would be an understatement if I simply said 'nice touch.' In reality, when combined with your successful efforts to quickly bring our project back on-track, it seals a long-term, trusted business relationship."

Ken Haver
President
Hottle & Associates