Cool Nights, Hot Jazz

Rainbow Babies & Children's Hospital Circle of Friends

Caler&Company designed the logo, which
celebrated the "jazz" theme while setting
the stage for a successful fundraising
event and ribbon-cutting for The Ballroom
at Park Lane Villa.

Client Background

Since 1884, Rainbow Babies & Children's Hospital continues to build the reputation as one of America's leading children's hospitals and a world leader in children's health. Rainbow's Circle of Friends is the community outreach program for Rainbow Babies & Children's Hospital, formed specifically to support the hospital with its development, fundraising and volunteerism.

Caler&Company designed, wrote and
mailed these save-the-date postcards
targetting benefactors among
Cleveland's "Who's Who."

The Caler Team designed
the event Web site and
authored its content.
RSVPs and ticket sales
happened online.

A cohesive promotion
package helped attract
sponsors and attendees.
It included letters,
invitations, press packet,
media passes, banners,
displays, table-toppers,
programs and event
sponsor information.

The Challenge

In its third year celebrating Cool Nights, Hot Jazz, a benefit to raise money for Rainbow Babies & Children's Hospital, Circle of Friends sought a fresh theme graphic and event promotional materials in order to raise awareness and increase visibility for the event.

Key sponsors welcomed guests
and thanked attendees for their
generous support.
Caler&Company provided
speaker support materials for
Cool Nights, Hot Jazz.

The extravagant North entrance
was unveiled at Cool Nights,
Hot Jazz. Weeks prior, The
Ballroom was still being
remodeled.

Managing Partner, Christina
Alletto and Developer, Wes Finch,
cut the ribbon and unveiled the
spectacular rennovation of The
Ballroom at Park Lane Villa and
invited Cool Nights, Hot Jazz to
commence.

The Outcome

Triggering 1920's nostalgia in the audience, Caler&Company promoted the debut of the historic and fully restored Ballroom at Park Lane Villa as the best venue to host Cool Nights, Hot Jazz. Radiating energy from its heyday, the Ballroom at Park Lane Villa provided a vintage, fun and upbeat atmosphere for the fundraiser benefit event. Caler&Company provided event support by developing the theme logo, save-the-date card and invitation that paid homage to the jazzy theme, targeted over 300 guests and raised over $125,000 in contributions.

Caler&Company also created and donated a Web site at coolnightshotjazz.org that promoted the event, showcased photos of the benefit, took online RSVPs and ticket sales and linked all sponsors and supporters.

"Cool Nights, Hot Jazz has raised over $300,000 in its three years. I am humbled and honored to have this opportunity for the babies. It not only shows the generosity of Clevelanders, but their support of Rainbow Babies & Children's Hospital."

Sally Stewart
Chair
Cool Nights, Hot Jazz

"After years of being hidden from the world, it was especially moving for all of us at Park Lane Villa to have the unveiling of the ballroom at such a meaningful community-based event. We were so happy that Cool Nights, Hot Jazz, could bring together Cleveland’s best in our historic ballroom."

Christina Alletto,
Managing Partner
The Ballroom at Park Lane Villa.

A Power Point presentation
designed by Caler&Company
highlighted, thanked and
honored the sponsors while on
auto-run throughout the evening.

1920s attire helped celebrate
the ribbon-cutting event that
raised funds and awareness
for Rainbow Babies &
Children's Hospital.

Sharon Klonowski, Steve Caler
and Sally Stewart celebrated the
$125,000 raised that evening
"for the babies," and expressed
gratitude to guests.