ComDoc

Client Background

ComDoc is a business equipment sales/service organization, founded in 1955. The name ComDoc was derived from the words "COMmunication" and "DOCumentation" and continues to accurately describe the business today. The company now has offices in Canton, Youngstown, Syracuse, Buffalo, Erie and Pittsburgh and markets an ever-expanding product line. The firm provides document solutions, consulting, designing, implementing, managing and document distribution strategies to help customers maximize the information and intelligence of their businesses.

The Challenge

ComDoc sought to revitalize their identity and brand strategy to convey growing business and expanding product lines. No longer satisfied with its current brand position, the company wanted a renewed identity that reflects its growth into complete office solutions.

The Outcome

To update ComDoc's image, Caler&Company designed a logo and identity system that alludes to continual, planned growth. The new logo has become ComDoc's best promotional tool and unifies the company's presence, while strongly positioning it against its competitors.

"The ad slicks, banners and plan for an effective launch and utilization of the logo have been very helpful. You and your firm have become true partners in helping us frame our future communications direction through concepts, words and graphics."

Ellen Otto
Director of Business Development
ComDoc