The Taylor Institute for Direct Marketing Presents Interaction 2010

Tuesday, May 25, 2010 9:00am to 3:00pm

Interaction 2010 helps Direct Marketers meaningfully interact with individuals. Keynote Speaker and 2009 Direct Marketer of the year, Gary S. Laben, CEO of KnowledgeBase Marketing® will share direct marketing insight with an inspirational presentation on, The Power of Meaningful Marketing.

Caler&Company is partnering with The Taylor Institute for Direct Marketing initiatives to theme and promote the event at The University of Akron. As one of the presenters, Steve Caler, CEO of Caler&Company will speak on the challenges of branding and its role in creating meaningful marketing messages that move individuals into action.

Join us on Tuesday, May 25, 2010 in The University of Akron Student Union for a continental breakfast, direct marketing presentations, lunch and interactive workshops to put theory to practice.

The Taylor Institute for Direct Marketing in the College of Business Administration at The University of Akron is the future of direct interactive marketing. The 27,000 square-foot Taylor Institute was established in 2004 through the vision and generous support of The University of Akron alumni, Gary L. Taylor, and his wife, Karen. The Taylor Institute provides students and the business community with the resources needed to convert marketing theory and practices into profitable campaigns for today's ever-changing marketplace.

Don't miss this important conference on the future of direct marketing!
Call The Taylor Institute for Direct Marketing at 330.972.8228 for more information or to register.

Sponsors for this event include: KnowledgeBase Marketing®, Xerox, SCI, Sensory Logic, The University of Akron, InfoCision, C.TRAC, DCI, DMA, DMA Cleveland, Hitchcock Fleming & Associates, ST&P, eMagine, The Taylor Institute for Direct Marketing, Caler&Company

Cell Branding Luncheon

Thursday, September 16, 2010 12:00pm to 1:30pm

Find out at our fast-paced Cell Branding interactive luncheon, Thursday, September 16, 2010 from 12:00pm to 1:30pm at The Taylor Institute for Direct Marketing. For $25 enjoy lunch, have fun and discover how to immediately identify and use key brand-building elements to grow your marketshare.

How are you perceived by your customers? Does your brand promise resonate with your audience? Are you certain? Using every ounce of leverage in your brand is key. Whether a business owner, a non-profit organization leader or sales professional, this luncheon is for you.

Leave with actionable ways to position your organization as a powerful contender. Make Cell Branding part of your company's DNA. (Driving Name Awareness) Discover how Cell Branding sells.

The Taylor Institute for Direct Marketing in the College of Business Administration at The University of Akron is the future of direct interactive marketing. The 27,000 square-foot Taylor Institute was established in 2004 through the vision and generous support of The University of Akron alumni, Gary L. Taylor, and his wife, Karen. The Taylor Institute provides students and the business community with the resources needed to convert marketing theory and practices into profitable campaigns for today's ever-changing marketplace.

We hope to see you. Register by September 14, 2010 at cellbranding.com or call (330) 535.8053.

Riverfront YMCA Annual Grape Falls Wine Tasting

Saturday, November 14, 2009 7:00pm to 9:00pm

The Riverfront YMCA is hosting its Annual Grape Falls Wine Tasting Event at the Pavilion at Falls River Square in Cuyahoga Falls. Proceeds benefit the Riverfront YMCA Partners With Youth Campaign, which sends kids to camp, provides teens with leadership opportunities and supports families with mission-driven programs that strengthen spirit, mind and body for all. From 7:00pm -9:00pm guests will taste wines from around the world.

Caler&Company begins its 6th year in serving Akron Area YMCA as its marketing communications department.

Call Riverfront YMCA at 330.923.9622 for ticket information.

"Brain Mapping"

Saturday, November 18, 2009 8:00am to 10:00am

Join Dan Hill from Sensory Logic Inc. and author of "Brain Mapping" at The University of Akron Taylor Institute and Suarez Marketing Research Labs on November 18. Co-hosted with AAF-Cleveland, discover the power of neuromarketing as Dan Hill discusses brain mapping and body language and how they relate to consumer and employee behavior.

Details to come.

The World's Best Commercials

Wednesday, December 9, 2009 5:00pm to 8:00pm

See it on the big screen at the Barley House in downtown Akron! The 2009 winners of the Cannes International Advertising Festival. If you look forward to Super Bowl commercials don't miss this one night in Akron with friends, food, fun and funny commercials. Cost is $5: Student Members; $10: Professional Members; $15: Non-Members. Cost includes food. Cash bar available.

Call Barley House at 330.374.0925 for details.