For the first time ever, six independent YMCA Associations in Northeast Ohio joined forces to collaborate on a major communications “blitz” to make people in 10 counties aware of the breadth and depth of healthy programs available to YMCA members. The six associations included: Akron Area YMCA, YMCA of Ashtabula County, YMCA of Greater Cleveland, YMCA of Central Stark County, Lake County YMCA and Tuscarawas County YMCA.

Caler&Company worked directly with the CEOs of each Association to develop a campaign-specific regional Web site that would speak louder with one message and one voice to all health seekers. Caler&Company developed a healthy lifestyle awareness campaign, including a URY message, shorthand for “You Are Why.” The new site promoted this message and featured the hundreds of healthy YMCA programs for kids, teens, adults and families. The site received 50,000 hits within a four-week period.

“For our Association, it turned out to be the most successful campaign of this type to date. Due to this promotion, the branches in our Association realized over 1,200 new member units and drove our membership base to over 41,000 for the first time in the YMCA of Central Stark County’s history. What a great way to begin a New Year!”

Tim Shetzer
CEO
YMCA of Central Stark County

Visit www.urymca.org