NZ Manufacturing
Continuing to improve and expand its extensive line of resistance training tools, NZ Manufacturing required an informative and easy-to-navigate new Web site that would showcase their best-selling products with detailed photos and descriptions of their features and benefits.
The Caler team helped organize NZ’s product content, directed new photography and used consumer testimonials to reflect their new identity, feature their products and reach their key audiences including leading swim teams, rehabilitation and physical therapy clinics, professional athletes and international Olympians. This database-driven Web site enables NZ to upload new content and photos, update their library of resources and manage wholesale, distributor, dealer and retail pricing for their international line.