In 1998, Ice Shield de-icers were introduced to the general aviation market. Though it was a new name to the marketplace, these products were developed from a deep background in de-icing technology. The new Web presence emphasizes quality, value, service and selection. With a focus on product and distribution, the site features interactive maps with worldwide installation and distribution locations. The Ice Shield family of products are detailed and showcased through individual pages and a searchable catalog. Also included on the site are the product’s various manuals, FAA certifications and product price lists.