Rarely a top priority for the company, Hottle & Associates chose to place a renewed emphasis on their marketing communications initiatives. Seeking to attain new business, Hottle & Associates felt an update of their image and voice would be beneficial. Working closely with the engineering firmís top management, Caler&Company designed the 50-year-old organizationís first Web site.
The new, easy-to-navigate Web presence allows Hottle & Associates to showcase their offered services to current and potential customers. In addition, Caler&Company researched 365 engineering facts that are present throughout the site and change on a daily basis, to provide dynamic content with each visit.