Dun-Rite Construction sought to revitalize their brand as they expanded into new market segments and match their dedication and expertise with an effective marketing communications strategy. Although the company had excellent business acumen, little attention was paid to creating, leveraging and growing its brand in significant ways. Working directly with the owner and upper management, Caler&Company provided a variety of marketing communications tools including a stronger, more efficient Web presence.
The new site showcases “before” and “after” project photos, warranty certifications and professional affiliations. In addition, Caler&Company assisted in the development of the case studies and the securing of customer testimonials for the Web site, to reflect the construction company’s credibility and fields of expertise to new and potential customers.Visit www.dun-riteconstruction.com