Charlotte Harbortown

Charlotte Harbortown sought to reposition themselves from a tired, assisted living apartment complex to fully reinvigorated, harbor-side apartments for active senior living. In order to accomplish this they had to overcome the challenge of shifting their identity to appeal to the new target audience and overcoming negative perceptions of their predecessor. This process included the development of a new Web presence to reflect the transformation. Utilizing an easy-to-navigate interface, the Web site compellingly showcases all the community has to offer. From downloadable floor plans to streaming video, the site provides an engaging experience for current and potential residents.