Akron Area YMCA

Serving over 27,000 community members, the Akron Area YMCA sought to enhance their previous Web presence to amplify their mission statement, increase awareness, honor national branding standards, provide a vision of the YMCA experience and afford the community with an easy to navigate, interactive Web site. Caler&Company worked directly with YMCA management and key staff to develop a relational database-driven site enabling branch directors to access an easy-to-use administrative interface and update new program information, edit content and upload current program photos.

Receiving over 400,000 hits within the first two weeks, the site presents the hundreds of healthy programs offered for kids, teens, adults and families, as well as provides the user with access to volunteer, online giving and employment opportunities.

“Our New site has been up for roughly 10 days and we’ve already received 51 online applications for [staff] positions listed on the Web site! This is a great new addition that promises to enhance our prospect pool!”

Ken Hoyt
Information Technology Director
Akron Area YMCA

“As you know, my entire family has been active YMCA advocates for years. As Chairman of the Board of Trustees, I am happy to tell you that your team listened intently to the frustrations we were having with the old Akron Area YMCA Web site. Our old site was certainly outdated, but it was also absent of programs, hyperlinks, a robust calendar of events and the ability for members and donors to contribute online. Your team has brought our site back into currency and has also trained 28 key staff, who now have user name and passcodes enabling them to upload fresh content and photos 24/7. We have also noticed a considerable increase in Web traffic, ongoing e-communications to members and an excellent tie-in to Stelter, perhaps making Akron Area YMCA the only YMCA in the country to have live RSS feeds for its planned giving. Please extend our gratitude to your Web development team.”

Kenneth W. Haver
Board of Trustees
Akron Area YMCA

Visit www.akronymca.org