Zeeba Ambulatory Clinic

Zeeba Zeeba Ambulatory Clinic is one of the nation’s premier free standing and independent reconstructive craniofacial surgical suites. Zeeba sought a facelift of their marketing position to break away from the negative imagery associated with the three scalpels comprising their tired and outdated logo. Caler&Company designed a new logo that enhanced the Middle-eastern origin of the word “Zeeba” (meaning “pretty”) and developed the positioning statement, “Reflect the Beauty Within” to affirm that Zeeba does not create beauty, they liberate it. Using colors that tied into interior color schemes designed to reduce anxiety and promote healing and comfort, the new logo gives peace of mind when considering reconstructive surgery.