NZ Manufacturing provides high quality and versatile resistance exercise tools for swim training, physical therapy and rehabilitation, sports training and general fitness to international markets. Many leading swim teams, clinics, hospitals, universities, Olympic and professional sport teams continue to improve their performance through StrechCordz®, MediCordz® and TurfCordz™ resistance training. Caler&Company retained properties of the old NZ logo while energizing it with new typography, enhancing the “bug” and adding the new position statement, “Performance through Resistance” as part of the brand identifier. The Caler&Company design team recommended the use of the new “bug” to complete the “Z” in each product category logo; StrechCordz, MediCordz and TurfCordz.

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