Famous Enterprises

One of the largest privately held companies in Ohio approached Caler&Company to revisit the organization's 70 year-old logo. With a communications strategy to focus on five primary product/service lines, Caler&Company worked closely with Famous Enterprises CEO, Marc Blaushild to pay close attention to the strategic direction that would transform a wholesale distributor to a world-class organization focused on building relationships with customers and throughout its entire supply chain. The new logo served many purposes and revealed the new value-added strategy to staff, suppliers, customers and installation specialists. The new logo better represented the totality of the company and its new direction and provided higher levels of professional credibility and visual integrity, bringing direction and focus to corporate transformation.