Falcon Camp

A beautiful camp for kids, which began serving families in 1939, was struggling in presenting itself within a competitive market. A research analyst recommended the positioning statement – Fun for now. Skills for life. Now was the time to create a new logo for the camp to serve in launching a new marketing program and Web presence. The Caler&Company Design Team worked closely with the research findings and Facon Camp ownership to let loose a new falcon to represent the camp's identity. A fresh face and new positioning became the foundation for an exciting new marketing program..