Dun-Rite

Dun-Rite has emerged as one of N.E. Ohio's successful roofing and construction firms. Although the company built a name for itself, it recognized that it required help with its identity and how it was negatively impacting the company's brand presence. Caler&Company was hired to construct a new logo. Since the fleet of Dun-Rite trucks was bright red, we recommended that it become the new corporate color. The new logo became a birdseye view of roof lines, an interior space (room addition) and the view one might see looking straight into a snow plow. All associations were positive representations of the company's service lines. It was approved to become the symbol representing Dun-Rite's new brand icon.