Data Group

Data Group assists Fortune 500 clients around the country by providing spouse employment assistance programs, group move services, community comparisons reports and family lifestyle resources reports. Caler&Company was retained by the company president to assess the marketable value of of its logo and recommend updates to better position the organization for growth. Caler&Company's new positioning statement more accurately represents the firm.The refreshed look helped Data Group increase its business opportunities through an enhanced corporate presence.