ACRT is an employee-owned ESOP, client-focused, independent utility vegetation management consulting firm that helps utility companies distribute uninterrupted power. ACRT sought marketing leadership and chose Caler&Company over ten other marketing communications and public relations firms to lead its marketing initiatives.

When we asked what the ACRT letters in their logo stood for, ACRT’s response was a long, silent pause and shrugged shoulders. The company had tansitioned over the years and the meaning of the initials was lost. We removed that stone from their shoe and built meaning behind ACRT; their four primary services, Assessment, Consulting, Representation and Training. Caler&Company also transformed ACRT’s “blurred graphic symbols” that held no marketable value, into meaningful marketing tools that would have future usefulness in telling stories that represent their service lines. The reinvigorated symbols will also help the company organize its messaging with consistency and cohesion.