Ridgewood Centre Wellness Group

Client Background

The Ridgewood Centre Wellness Group (RCWG) is the creation of Verlin L. Miller, LISW. Founded as Ridgewood Counseling Center in 1991 with the goal of offering psychotherapy, counseling and consulting services, it developed into its current form with the addition of creativity workshops, massage therapy services and clinical weight loss solutions. The RCWG professional staff has been serving clients with care and expertise for two decades.

Caler&Company created
three homepage background
variations on RCWG's new site.

Each was designed to give
visitors the ability to modify
their experience of RCWG's
new online presence.

The result was a highly
interactive homepage that
spoke to the holistic nature of
RCWG and what it has to offer.

The Challenge

In order to better communicate and present the organization as the “bridge to emotional, physical and spiritual well-being,” RCWG required an entirely new Web presence that expressed its creative and inspirational culture.

Caler&Company redeveloped the organization’s logo as well as interchangeable Web site backgrounds to enhance visitors’ viewing experiences. In-depth research into traditional and holistic practices revealed creative concepts that were interlaced throughout the site. Social media applications, an interactive calendar and an e-commerce portal were also implemented to enable interaction between site visitors and RCWG. Caler&Company also developed new business cards that reflect the vivid identity of the organization.

Caler&Company developed a branded stationery suite that included letterhead, envelopes and
two-sided business cards.

The Outcome

RCWG now has a revitalized online presence that enables easier communication with clients regarding products and services, as well as expanded opportunities to for e-commerce. The new site positions the healthcare center as a premier provider of boundless creativity solutions, inspirational and original thought regarding psychotherapy practices and much, much more.

Branded gift certificates were developed that helped
bring RCWG commercial offerings into currency.

Caler&Company developed a branded
Twitter presence so that RCWG —
who enjoy blogging about their
disciplines — could share their
material and thoughts with an
even wider audience.

"Caler&Company redesigned the Web site, logo, business cards, stationery, and the entire marketing/branding focus of my 20-year, established Mental Health Therapy and Consulting practice, making 2010 my most productive practice year. A most personable and creatively gifted group of professionals. Recommend this group to anyone needing to revise or jumpstart any part of their business focus. They will exceed your expectations!"