Barnyard Behavior

The Taylor Institute for Direct Marketing Interaction 2010 is designed to help Direct Marketers meaningfully interact with individuals. To drive registration for the event and demonstrate how data farming can transform to become Meaningful Marketing, Caler&Company suggested the integrated, interactive marketing campaign theme, “Barnyard Behavior”.

It’s no secret that consumer behavior has changed to individual preferences. Barnyard Behavior is a fun and interactive theme that demonstrates how to differentiate between personal behavioral patterns and use knowledge to personalize specific offers. Caler&Company developed an interactive Web site where Direct Marketers registered for Interaction 2010 online by creating their barnyard alter ego. The site also featured Direct Marketer of the year, Gary S. Laben and a line-up of industry speakers for the event.