FAQs

How long have you been in business?
Caler&Company was founded in 1984 and has been building brands and growing businesses ever since. Learn more about our CEO and how we got started here.

What do you do?
We’re a brand management and business development consultancy. We work with company presidents, CEOs, business owners and organization leaders who are frustrated with their market share or are unhappy with their marketing initiatives. We reposition them against their competitors and leverage their unique story for marketing success. View a full list of our services here.

What is brand?
Your brand is a comprehensive representation of your organization that results in a lasting and immediate perception in your customers’ minds. It’s more than just your products and services. It’s more than just your logo or website — it’s everything.

What does my brand do?
Your brand combines the thoughts, feelings and actions of your staff, products, services and history into an identity that customers use to make decisions and form perceptions about who you are, what you offer, what your brand means and why it matters.

Why does brand matter?
Brands vary in scope, impact and purpose — signifying that brand is its own entity capable of becoming what you put into it and what your customers take out of it. Essentially, your brand is everything that you want it to represent. Success. Power. Charity. Innovation. But for your brand to succeed, the people behind it must be dedicated to living out its promise on all levels and at all times.

How can I help my brand succeed?
You must gain an in-depth understanding of your organization’s value, history, the beliefs and attitudes of your personnel and customers, current market trends and industry standards. Without acting upon this information, your brand goes soft. You must also make a lasting commitment to its defense and ongoing development.

How can I get started?
Tell us a little about yourself and your challenges. Read our case studies. Or just give us a call at 330.535.8053. We’d love to hear from you. You can also check us out on Facebook, follow us on Twitter and read our blog. We host Cell Branding workshop luncheons every few months to help shine light on brand development. Check that website often for event dates and registration.